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RED BULL AUSTRALIA
2025 Social Media Strategy

Redbulls 2025 campaign social media brand objectives is to continue engaging our community through delivering dynamic and engaging content that embodies our brands content pillars of innovation, adventure and performance. We hope to inspiring our audiences through showcasing extreme sports achieved by redbull athletes and foster a community of positivity and empowerment. Amplifying that we are more then just an energy drink and can engize Australains to get off couch and “Find their wings through Redbull”.

FEEDBACK

Overall a fantastic presentation. Your analysis of the brand and what they stand for is clearly defined and tied in directly withy our campaign ideas.


I like that you have taken elements of the brand as it stands now and create unique creative ideas to support the brand without re-using anything that the brand has done before.


Your personas are well researched and you have chosen to broaden the reach of the brand by creating events that target each audience separately.


The fact that you created three campaigns shows that work together and independently shows me that you understand both your audience and the brand.

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Benjamin Shapira - Social Medai Management Course Convenor

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