RAD Cosmetics Group - Thailand

Led end-to-end creative and communication strategy across social platforms, developing campaigns, customer journeys, and content architecture; directing creative execution; coordinating cross-functional teams; supporting production and product development; and delivering crisis communication plans for C-level stakeholders.

Daily Duties

Develop creative & communication strategies, campaign concepts, customer journeys, and content architecture across social platforms, including a crisis communication plan with C-level.
Lead creative direction through moodboards, trend research, brand-aligned references, and quality checks for key presentations and partner materials.
Communicate and coordinate cross-functional projects with clear timelines and workflows, collaborating with designers, influencers, video teams, suppliers, and internal stakeholders.
Support production and product development by preparing scripts/storyboards, managing shoots, reviewing footage, and coordinating with R&D, OEM, and packaging teams.