Pattarada Bhakdisuparit
Hi, My name is Lily - Pattarada Bhakdisuparit
Marketing
Communication
Marketing Communication professional with a strong foundation in design, social media, and content creation. Experienced in audience-centric project coordination, digital campaign strategy, motion graphics, and multimedia storytelling. Proven ability to manage cross-functional projects and strengthen brand engagement. Holds a Master of Media and Communication from Swinburne University of Technology, complemented by a Bachelor’s degree in Interactive and Multimedia Design from Srinakharinwirot University, enabling a strategic and design-led approach to marketing.
RAD COSMETICS GROUP
I worked as a Creative Strategy and Marketing Advisor; my responsibilities included planning and developing a new product marketing campaign, including creating a promotional plan and designing content to ensure all campaign elements were aligned.
I also managed social media platforms like Facebook, Instagram, and TikTok, analysing data to enhance our content strategy.
As a result of the launch campaign, the first batch of new products sold out in two weeks.
Vivid Cafe and Lounge
Vivid Café and Lounge successfully increased its Instagram engagement and brunch-hour traffic through a strategic social media campaign focused on visualisation, engaging content, and trendy content, resulting in a 2,252% increase in reach, 339% rise in profile activity, and 97 new followers, with key insights highlighting the need for refined food promotion, consistent social media management, and potential influencer collaborations to sustain growth.
VGI x GMM 3D City Pop
Creative marketing and Motion graphic advisor of VGI Public Company Limited, together with GMM Grammy Public Company Limited, Created a new phenomenon by releasing the "3D City Pop" campaign. This campaign presented a new type of content created with Technique 3D Entertainment's illusion innovation, combined with Digital out-of-home media that covers all over Bangkok, Thailand.