Pattarada Bhakdisuparit
Hi, My name is Lily - Pattarada Bhakdisuparit
Marketing
Communication
Marketing Communication professional with a strong foundation in design, social media, and content creation. Experienced in audience-centric project coordination, digital campaign strategy, motion graphics, and multimedia storytelling. Proven ability to manage cross-functional projects and strengthen brand engagement. Holds a Master of Media and Communication from Swinburne University of Technology, complemented by a Bachelor’s degree in Interactive and Multimedia Design from Srinakharinwirot University, enabling a strategic and design-led approach to marketing.
RAD COSMETICS GROUP
I worked as a Creative Strategy and Marketing Advisor; my responsibilities included planning and developing a new product marketing campaign, including creating a promotional plan and designing content to ensure all campaign elements were aligned.
I also managed social media platforms like Facebook, Instagram, and TikTok, analysing data to enhance our content strategy.
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As a result of the launch campaign, the first batch of new products sold out in two weeks.​
Vivid Cafe and Lounge
Vivid Café and Lounge successfully increased its Instagram engagement and brunch-hour traffic through a strategic social media campaign focused on visualisation, engaging content, and trendy content, resulting in a 2,252% increase in reach, 339% rise in profile activity, and 97 new followers, with key insights highlighting the need for refined food promotion, consistent social media management, and potential influencer collaborations to sustain growth.
VGI x GMM 3D City Pop
Creative marketing and Motion graphic advisor of VGI Public Company Limited, together with GMM Grammy Public Company Limited, Created a new phenomenon by releasing the "3D City Pop" campaign. This campaign presented a new type of content created with Technique 3D Entertainment's illusion innovation, combined with Digital out-of-home media that covers all over Bangkok, Thailand.